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MAG Scholar is a leading research group with over 400 academics and practitioners from 35 countries, dedicated to high-quality marketing management research with a focus on Asian culture.
Visit ProjectLimited understanding of cultural influence on marketing.
Need for high-quality research contributing to policy development.
Lack of a global network for marketing research collaboration.
Advances knowledge on cultural elements influencing marketing.
Produces high-quality research with practical implications.
Provides a global network of 400+ academics and practitioners.